Casa Martini | Martini&Rossi

A few kilometers from Turin, Casa Martini is a real journey to discover a historic brand, a protagonist of the Italian aperitif for more than 150 years, between tradition and innovation. An ideal destination for those who are always looking for new trends and love quality drinking.

An immersive journey that invites you to learn about the history of the company, the different stages of production, the methods of selecting raw materials, their careful mixing, up to the tasting of the most famous and loved cocktails. Today Casa Martini presents itself with a new face, giving the visitor the opportunity to discover not only the history of the brand, by visiting the World Martini Gallery, but also the process of selection and processing of the different ingredients, from aromatic herbs to wines up to the delicate steps that the Master Blender, the oenologist who creates the different Martini products, intervening with craftsmanship, follows with professional competence and creativity. In addition it will also be possible to visit the Wine Museum, one of the most important wine museums in Europe that tells the story of wine from ancient times to the present day.

The visit, lasting about 1:30, is free. At the end, a free Fiero & Tonic at the shop to be tasted directly at home!