Lavazza museum

Description

Entering the Lavazza Museum begins a journey sensory where it is possible to experience firsthand what the coffee culture is. 

Exploring the five thematic areas through an interactive itinerary, visitors can learn about the history of the Lavazza family and at the same time that of the coffee supply chain. 

Lavazza House it is where the journey of the family representative of the history of coffee for the past 120 years begins. The aroma and color of the beans with the sound of roasting and grinding pervade the senses inside the Factory, in which visitors are accompanied in the exploration along all the phases that allow to create a pleasure in cup format. La Piazza, with the typical colors of the Sixties, it celebrates the coffee ritual through all the elements that have made the history of the brand: is there anyone who has forgotten what the Carmencita coffee maker is?
L’Atelier opens the doors to a sort of film set that allows you to relive the images and installations that made Lavazza great, including the legendary Caballero and Carmencita. In the end, the Lavazza universe completely amazes the visitor thanks to 360 projections°, where it will seem to be transported to another world. 

Even the most critical will be satisfied with the visit of this museum, where innovation blends completely with creativity, giving aunforgettable experience.